0.
Things matter more when you have to work for them.  This matters to me.  I want it to matter to you, too, so I’m going
to make you work. 
 
This is page zero.  Now find page 1.
 
The answer will always have something to do with a word somewhere on the page you’re reading.  In this case, I’ve
even highlighted that word for you.  In the future, I might not.
 
Read everything carefully, I promise it will be important—life and death important.
 
1 - > opposite

0.
Things matter more when you have to work for them.  This matters to me.  I want it to matter to you, too, so I’m going
to make you work. 
 
This is page zero.  Now find page 1.
 
The answer will always have something to do with a word somewhere on the page you’re reading.  In this case, I’ve
even highlighted that word for you.  In the future, I might not.
 
Read everything carefully, I promise it will be important—life and death important.
 
1 - > opposite